Alumni Member | Lux Rewards reaches and excels crowdfunding target

FoodTech start-up Lux Rewards has reached its £100,000 crowdfunding campaign on Crowdcube and are now overfunding. With six days to go, Lux Rewards has raised £187,630 with 215 investors.

Lux Rewards is the brainchild of James Courtney, a former University of Bath student whilst he was studying for his undergraduate degree in Business Administration and Management. He was the first ever person to win our Business Plan Competition twice! Lux Rewards started out as a SETsquared Bath member and with their move to Bristol have continued to shake up the restaurant, premium reward schemes and the card-linking tech scene. They offer rewards for dining out at premium restaurants in Bath, Bristol and recently announced their entry into the highly competitive but lucrative London market.

LUX is the premium alternative to other discount cards, providing customers with a free mobile app that enables them to find LUX approved restaurants and collect reward points for dining there. LUX also enables the diner to donate their accumulated points to a local charity of their choice.

The model works by giving back the power to the restaurant and enabling them to utilise spare capacity in their restaurants with a flexible commission structure that they control to drive extra traffic into their establishment when they want it. LUX prides itself in distancing itself from all the current ‘restaurant discount cards’ currently on the market by remaining focused on helping, not hindering, the local restaurant scene.

Lux first launched in 2017 after their first successful crowd finding campaign of £80k backed by 130 investors.

Watch Lux Rewards’s crowdfunding campaign video here:

A huge congratulations to James and the team on your latest crowdfunding round. We’re looking forward to seeing where this takes Lux next.