Member News | Zynstra Earns ‘Most Promising Newcomer’ award

Retail Insider’s Transforming Retail Awards has just run for it’s third year. The aim of the awards is to showcase the best examples of innovation in retail technology across the sector.

Congratulations to our residential members, Zynstra, who won the Most Promising Newcomer Award this year! A panel of judges were looking for a company that has made an impact in its youth but is not a disruptor that will flame-out. They needed to see longevity in their business model and wanted to award a retail company that is quickly making its mark or a technology provider that is delivering a particularly impressive solution to its retail clients. Zynstra clearly ticked those boxes!

Zynstra enables retailers to deliver superior customer and employee experiences through faster innovation and radically reduces cost to serve in-store. Purpose built for the edge, their powerful software optimises existing store technology and enables digital transformation. Zynstra uses its patented ‘Retail Edge’ software to enable retailers to save costs while improving customer and staff experience in physical stores and in the last year Zynstra has released a retail-specific solution for virtualising every device in a retail store, from the back office to checkout, to store associate systems.

Nick Pegram of Bold360 presents Nick East CEO of Zynstra with Most Promising Newcomer of the Year

IT distributed across many stores can now be operated as though it was running in a centralised cloud. This virtualising of retail devices has helped Zynstra’s customers crack a major retail industry challenge for the first time. And lets retailers optimise their existing in-store technology to deliver enhanced customer experiences and improved operational efficiency without requiring expensive rip-and-replacement of incumbent store technology. 

Zynstra provided judges with several recent examples including a large private company in the US with $21 billion revenues and 750 stores across 44 states offering fuel and food services.

This company’s vision for rapid in-store innovation was being held back by existing store infrastructure. Through Zynstra’s virtualisation platform the company benefited from an instant, centralised app roll-out across every store – from loyalty to customer self-service. The in-store environment was transformed in eight weeks.