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Liveprize was originally born out of a problem I encountered whilst working at Superdrug. As a intern in the CRM department, one of my responsibilities was to run customer giveaways. The aim of these giveaways varied, but generally they could be categorised as either attempting to better engage with existing customers, or to acquire new ones. It became obvious to me pretty quickly that these giveaways presented a number of pain points for both brands and for customers, and this was true for giveaways ran by most major brands, not just the ones at Superdrug.
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