Pitching isn’t just about slides - it’s about clarity and confidence. Whether you’ve raised before and want a refresh, or you’re new to the process with a value proposition to explore, this programme is designed for you.

The 2026 Cohort Programme, delivered by SETsquared Bath at the Innovation Centre, is an intensive series focused on testing and validating assumptions. Over five months, you’ll work through the steps that turn ideas into investable propositions.

Who should attend:

Founders and business owners who want to sharpen their pitch and validate their market. You might be:

• Preparing for your next raise

• Exploring a new product or service

• Growing an existing business and need clarity on your proposition

This programme is open to SETsquared Bath & selected TCN members.

What you’ll get:

• Structured workshops on messaging, storyboarding, and pitching

• Market validation sessions to test assumptions

• Lunch & Learn events on legal and financial essentials

• Hybrid access - join in person or online, with recordings available

Module 1 - Defining the Proposition

15 January Objectives & Market Fit (identifying challenges)

22 January The Big Vision

29 January Core Messaging & Channels

5 February Group Business Review Panel

12 February Lunch and Learn – Legals for investing

12 February Deadline: Submit Deck Draft

Module 2 - Market Validation Sprint

26 February Identify assumptions & Design test & measure

5 March Identify assumptions & Design test & measure

12 March Identify assumptions & Design test & measure

19 March Lessons & Next Steps

26 March Lunch and Learn - Accounts for investing

Module 3 - Communicating your proposition

23 April Objectives, target audience & call to action

30 April Communicating complex ideas workshop

7 May Delivery and follow-up & Pitch practice

14 May The one-pager workshop & Pitch practice

21 May Pitching final and peer review and hive mind

25 May Deadline: Submit one-pager