This online masterclass session will provide tips and insights on how sustainability can positively impact your sales pipelines and your wider business communications.

As a result of this workshop participants will be able to understand how to best communicate their sustainability ambitions to clients. As well as communicating selling techniques and negotiating with sustainability front of mind.

The Sustainability Policies session will be provided in the following format:

• Short bursts of lecture content

• Exercises & examples

• Q&A stops to solidify learning

Session one (June 4) : Selling Sustainability – 2 Hours

• The Sales process – adding value and reviewing where sustainability fits with your sales pipeline.

• Developing new collateral.

• An introduction to negotiation skills.

Session two (June 5) : Communicating for Sustainability – 2 Hours

• The Art and Science of Communications.

• How sustainability fits into your existing communications.

• Templates/frameworks to work with.

Who should attend:

Any business in the Hydrogen and Sustainable Transport sector who wants to expand its sustainability through its whole sales process, as well as organisations wanting to take action on their communications to share with their clients about their sustainability status and ambition.

To join this free-to-attend session, you must be a Hydrogen & Sustainable Transport Economy Accelerator member.