Bath Digital Festival '24 - Pitch like an astronaut

Thursday, May 16, 2024
2:00 PM 3:00 PM 14:00 15:00

The Innovation Centre Broad Quay Bath, England, BA1 1UD United Kingdom (map)

Google Calendar ICS

A 45-minute workshop to learn how to answer "What do you do?"

So your reply is as memorable as an astronaut landing on the moon and planting their flag.

There is so much vagueness at networking events and in LinkedIn headlines when we tell people what we do.

Being vague puts the responsibility on the listener to figure it out.

This is the hardest way to start a great conversation.

A conversation which could lead to new clients, referrals, and people promoting you.

What if you said something that started a fun conversation and made you memorable?

So memorable that over two years later, people come back and pitch you your pitch and give you work.

This happened to me when I ditched my old "I help X do Y" pitch and replaced it with:

"I'm a crocodile wrestler."

Now, many people reach out with curious smiles, asking me to tell them more.

At this workshop, I will NOT show you how to be shocking for the sake of it.

Instead, I'll share the Harvard Business Review article that inspired me.

And hopefully, it will inspire you to stand out.

What's in it for you?

After I share the logic.

A pitch structure.

A few examples: you'll have the opportunity to have a go yourself.

And you'll leave the session with a new perspective on how to plant a flag in the attention of the people you speak with.

Who the heck am I?

I'm Martin. When I'm not wrestling crocodiles, I use my 24 years of experience as a creative director in advertising, design, events, and feature films. To ensure that leaders who speak at conferences are the best speakers at the event.

Clients include:

Mercedes, The VW Group China, BMW, Cartier, Dior, Google, ByteDance, The NBA, The British Embassy Beijing. Tech South West, TechSPARK, RARE Founders, Software Cornwall and Digital Catapult.

Agenda

14:00 - 14:10 theory

14:10 - 14:45 practice

14:45 - 15:00 Share your 30-second networking pitch

Improve from 3 rounds of feedback:

Self-reflection
Peer discussion
On the spot-coaching

Return to earth with a better networking pitch than when you took off. Zero crocodile bites lots of smiles.