It’s time to perfect your start-up’s engagement strategy with big corporates!
Promoting a new product or technology to a global corporation is an attractive option for an early-stage company. The corporate provides access to large, international markets, a high-profile customer reference to attract future investors and clients, and opens a possible exit route for the founders. However, it can also present significant risks to your business in terms of intellectual property, reputation, and cash-burn.
This SETsquared masterclass, delivered as part of The FWD Project, explores strategies for attracting the interest of big companies, managing technology demonstrations and evaluations, and ultimately winning their business. The masterclass will take place over an hour on 2 October 2024, with time to ask Nick any pressing questions at the end.
Agenda:
14:00 – 14:05 Introduction
14.05 – 14.50 Tiny Tech: Giant Client Masterclass
14.50 – 15:00 Q&A session
15:00 End
Who should attend:
SMEs, start-ups and scale-ups, Directors, Founders, and anyone wanting to explore strategies for engaging with corporate clients.
This masterclass is open to both members and non-members of The FWD Project.
Host:
Nick Rimmer, Director, Telegraph Materials
Nick Rimmer is a director at Telegraph Materials and helps companies and investors to bring novel materials-science-based technologies to international B2B markets by providing services including product-market fit assessments, technology due diligence, market exploration, and developing business models.