Brand-proofing for tech cynical times
Hosted by Antidote Communications
As an industry we’re well aware that tech is a force for good, and even has the potential to solve some of the biggest challenges we face in the world today.
However, with trust in big tech consistently low, electoral candidates advocating breaking them up and ever-complex regulation looming - it’s getting harder and harder to show the industry’s “good side”.
Cynicism around its intentions is prevalent in every newspaper, on social media and in conversations happening outside the industry. At the same time, the good stories are getting lost in the noise.
So, how can tech founders and marketers navigate these new tech-cynical times and highlight the honourable intentions and positive impact of their innovation? At the same time, how should we address the concerns that have been created by things like fake news and “techlash”?
Antidote Communications invites tech company founders, marketers and communicators to attend this panel event - hosted during Bristol Technology Festival - which will examine what perception challenges mean for your brand and what you can learn from key players in the industry and how they are addressing it.
Make sure you register here for this free event to secure a spot.
Tom Eyre, co-founder and CEO of LOQBOX – Tom is a serial entrepreneur who co-created LOQBOX with the aim of putting an end to financial exclusion.
Paul Wiseall, co-founder and UK MD at Death.io –Through Death.io Paul wants to change the way we deal with death in a digital age.
Andy Baker, marketing manager at TapMyData – Andy is a marketer and technologist working with multiple tech start-ups including privacy rights start-up TapMyData on their marketing strategies.
Mel Rodrigues, TedXBristol creative director and founder of Gritty Pearl Productions - Mel is the creative mastermind behind TEDxBristol, a former senior BBC Producer and also recently founded her own start-up.
Venue: Brunel Room, Engine Shed, Station Approach, Bristol BS1 6QH (next to Bristol Temple Meads)
Date: Friday 8th November
Time: 8.30am to 10am
8.30 - 9am - Breakfast and networking
9am - 9.30am - Panel discussion
9.30 - 9.45am - Audience Q&A
9.45 - 10am - Networking and close