JUDGING CRITERIA

Your App idea will be judged on a combination of Business (40%) and Technical elements (40%) and your Pitch to the judges (20%).

BUSINESS

MARKET RESEARCH

  • Have you defined a clear need for your app?

  • Have you identified a target audience?

  • Who are your competitors & how are you different?

 

GO-TO-MARKET STRATEGY

  • How will you get people to download your app?

 

FINANCIAL ANALYSIS

  • How will you make money from your app?

  • What are the development/launch/support costs?

  • What is your break-even point - how long until you make a profit?

 

PLATFORM CHOICE

  • Have you considered which platforms to launch & why?

TECHNICAL

DESIGN/USABILITY

  • User-friendliness

  • Navigation & Structure

  • Visual Design

 

FUNCTIONALITY

  • Quality/understanding of Tech Implementation

  • Interactivity

  • Understanding of Third-party Data Services

 

SECURITY/PRIVACY

  • Basic Security Principles Demonstrated in App Design Process

  • Preliminary Understanding of Data Protection/Regulatory Requirements

PITCH

ARTICULATION OF IDEA/CONCEPT

  • Did you make a clear, convincing & passionate presentation?

  • Were the technical elements clearly explained?

 

QUESTIONS FROM JUDGES

  • How well did you deal with questions from the judging panel?

  • Did you demonstrate any evidence of learning from the process?

JUDGES BIOGRAPHIES

Richard Godfrey - Chair

Richard is the co-founder and CEO of Rocketmakers; a Bath-based micro-incubator for high growth potential software startups. Working with startup founders, Rocketmakers provides web, cloud and mobile technical implementations for new ideas, as well as mentoring and business development advice. 

Some examples are:

Previously Richard spent nearly 9 years at Microsoft leading the Software Architecture team in the UK and he spent 8 years before that as a consultant with Deloitte Consulting where his biggest claim to fame was as the Architect and lead developer of the UK's first DNA database.

David Kelly

Dave is CEO & co-founder of @StormUK, one of the fastest growing web development agencies in the South West. Dave works with startup and fast growth businesses in the development of their online platform, app or product. Many of these startups receive investment from Storm during their early stages.

Dave also organises the Bath Digital Festival, co-organises @BathSPARK and is CEO at @CiteAb, a company operating in the BioChemicals space purchased by Storm in 2013.